A Guide to Social Media Etiquette: TikTok Case Study

Social media platforms have become a vital part of our daily lives. From scrolling through news feeds to posting photos and videos, social media is a powerful tool that can either positively or negatively impact our personal and professional lives. While many of us are familiar with traditional social media platforms such as Facebook and Twitter, the popularity of newer platforms like TikTok has grown exponentially. With over one billion monthly active users, TikTok has become a cultural phenomenon that has changed the way we create and consume content online. However, with the rise of TikTok comes the need for social media etiquette to ensure users engage with the platform in a responsible and respectful manner.

Social media etiquette refers to the unwritten rules that govern the behavior of individuals online. It is important to have proper etiquette when using social media platforms as it affects how we are perceived by others and can have real-world consequences. The lack of proper etiquette can lead to online harassment, the spread of misinformation, and a negative impact on personal and professional reputations.

In a study conducted by the Pew Research Center, it was found that 41% of American adults have personally experienced online harassment. Furthermore, the study found that individuals who experienced online harassment were more likely to have negative emotional responses and a negative impact on their personal and professional lives (Perrin, 2017). These statistics highlight the importance of proper social media etiquette to avoid contributing to online harassment and protecting oneself from it.

TikTok Case Study

TikTok is a short-form video sharing platform that allows users to create and share 15-60 second videos. While the platform has been criticized for its privacy concerns, it has also become a popular medium for creative expression and entertainment. TikTok is particularly popular among younger generations, with 62% of its users being between the ages of 10-29 (Lipsman, 2020). The popularity of TikTok has led to the need for proper social media etiquette to ensure users engage with the platform in a responsible and respectful manner.

Dos and Don’ts of TikTok

DO: Create original content One of the most important rules of TikTok etiquette is to create original content. TikTok is a platform that thrives on creativity and originality. Therefore, users should avoid plagiarizing or copying the content of others. By creating original content, users can showcase their creativity and contribute to the community in a positive way.

DON’T: Engage in cyberbullying Cyberbullying is a serious problem that affects individuals of all ages. It is important to remember that the impact of cyberbullying can have real-world consequences. Therefore, users should avoid engaging in any form of cyberbullying on TikTok. This includes making derogatory comments, spreading rumors, and creating content that is meant to ridicule or shame others.

DO: Use hashtags responsibly Hashtags are an important part of the TikTok experience as they allow users to discover new content and increase the visibility of their own content. However, it is important to use hashtags responsibly. Users should only use hashtags that are relevant to their content and avoid using popular hashtags that are not related to their content.

DON’T: Spread misinformation The spread of misinformation is a serious problem that has been exacerbated by social media platforms. Users should always fact-check information before sharing it on TikTok. This includes avoiding sharing conspiracy theories or unsubstantiated claims. By sharing accurate and reliable information, users can contribute to a positive and informed community on TikTok.

DO: Respect intellectual property rights TikTok is a platform where users can showcase their creativity and originality. However, it is important to respect the intellectual property rights of others. This includes avoiding using copyrighted music or videos without permission and giving proper credit to the original creator of the content that is used in videos.

Don’t: Post inappropriate content TikTok is a platform that can be accessed by individuals of all ages. Therefore, users should avoid posting content that is inappropriate or offensive. This includes content that contains nudity, sexual content, or explicit language. Users should also avoid posting content that promotes hate speech or discrimination.

The Impact of Proper Social Media Etiquette on Personal and Professional Reputations

Proper social media etiquette has a significant impact on personal and professional reputations. In the age of the internet, everything that is posted online can be easily accessible and can have long-lasting effects. Therefore, it is important to be mindful of what is posted on social media platforms like TikTok.

In a study conducted by CareerBuilder, it was found that 70% of employers use social media to screen potential job candidates (Bassett, 2017). Furthermore, the study found that 57% of employers have chosen not to hire a candidate based on their social media profiles. This highlights the importance of having proper social media etiquette to avoid negative consequences on job prospects.

Conclusion

Social media platforms like TikTok have become a significant part of our daily lives. It is important to have proper social media etiquette to ensure that we engage with these platforms in a responsible and respectful manner. By following the dos and don’ts of TikTok and being mindful of the impact of our online behavior on personal and professional reputations, we can contribute to a positive and informed community on social media platforms. Proper social media etiquette is not only important for our own well-being but also for the well-being of others and the community as a whole.

Here’s a summary table of the dos and don’ts of social media etiquette on TikTok:

social media essay

References:

Bassett, K. (2017). 70% of employers snoop candidates’ social media profiles – should you clean up your accounts? The Telegraph. Retrieved from https://www.telegraph.co.uk/women/work/70-employers-snoop-candidates-social-media-profiles-should-clean/

Lipsman, A. (2020). A decade of TikTok: What marketers need to know. Think with Google. Retrieved from https://www.thinkwithgoogle.com/marketing-resources/experience-design/tiktok-marketing/

Perrin, A. (2017). Online harassment 2017. Pew Research Center. Retrieved from https://www.pewresearch.org/internet/2017/07/11/online-harassment-2017/

 

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