Crafting a research paper introduction can be one of the most difficult steps in the entire process of writing an essay or dissertation.
The introduction must serve two purposes: it must clearly explain what you are going to write about, and it must convince your reader that you are competent enough to carry out this task successfully.
A poorly constructed introduction may make the rest of your work irrelevant since many readers will never get past it.
Marketing research papers have certain key features that need to be included in the introduction. These include discussing relevant theoretical frameworks for studying marketing problems; discussing the particular problem or phenomenon being studied; summarizing previous research on the topic; and proposing new directions for future research.
Remember that any sentence after the first one should contain some sort of elaboration on what was just said.
The more specific you can be about the nature of your study without getting into detail yet, the better- a broad summary is less likely to interest readers than something with immediate relevance.
Here are 3 examples of marketing research paper introductions:
Marketing Research Paper Introduction Example 1
Topic: How does the presence of technological challenges affect marketer performance?
With economic conditions worsening around the world, organizations are increasingly interested in data analysis. Big-box retailers face intense competition from online shopping sites, while medical practices and doctors struggle to attract patients despite affordable health insurance.Large governmental organizations like hospitals, police departments, and emergency services are scrambling to deal with new laws and ethical issues related to information storage. Despite recent advances in technology that make it easier than ever before for anyone to find and purchase products or services online, many business managers are frustrated with their marketing efforts. There is no clear consensus among scholars regarding how to best promote their goods and services in today’s complicated economic climate. Therefore, this research seeks to answer the following question: How does the presence of technological challenges affect marketer performance? In order to address this issue, we begin by reviewing pertinent theories and models that describe the relationship between technology and marketing. Next, the paper provides an overview of research literature on technological challenges within three different contexts (health care organizations, big-box retailers, and government agencies). Finally, the paper suggests possible directions for future research that might help marketers understand these challenges better.
Research Paper Introduction in Marketing Example 2
Topic: What are the important leadership skills in the digital space?
Digital technology has been on an upward trajectory for years, and there is no sign that progress will slow anytime soon. At some point, however, people have to stop talking about technology and actually implement it. This can be a real challenge for businesses and organizations because not every company is comfortable with change, especially when it comes to how they communicate with their customers. One significant area that must change if organizations are going to remain competitive is leadership skills. Organizations are looking for leaders who can provide clarity and vision, embrace innovation, and inspire teams to take the necessary risks to move forward. Leaders must also be able to develop new ways of leveraging technology to meet changing customer needs. They must be flexible and able to adapt quickly, as well as demonstrate technical expertise and fluency in the digital realm. Previous research on leadership skills tended to focus on traditional, offline skills. However, it is unclear whether the same measures are applicable in the digital environment. To fill this gap in the research, this paper examines the characteristics of effective leadership in the digital space. We use a multi-method approach and examine perceptions of both CEOs and employees to gain a comprehensive understanding of how digital technology affects what it means to be an effective leader. This paper concludes with a discussion of future directions for research in this field.
Research Paper Introduction in Marketing Example 3
Topic: Is there a link between social media marketing and e-commerce success?
Social media marketing is a powerful way to reach consumers and drive more sales. It’s easy to get started, but you’ll need a good strategy and goals to set. The most common type of social media marketing involves the use of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. Some of the most popular strategies are to post content regularly, give followers something to look forward to and interact with followers. With so many options, it can be hard to know which strategies are successful. This research paper explores the relationship between social media marketing and ecommerce success. To do this, the paper reviews research on how and why companies should use social media, as well as on how to measure the effectiveness of various marketing strategies. The paper then provides examples of successful brands and how they are using each social media platform to generate revenue. The paper goes on to detail the research that has been done on the link between social media marketing and ecommerce success. The hypothesis of this paper is that social media marketing can be an effective tool for driving revenue, but it doesn’t work for everyone.
Marketing research paper introduction: Final Remarks
Writing an effective introduction for a marketing research paper takes time and care.
It is essential to identify a topic that interests the reader, while still being relevant to the chosen academic discipline.
Careful consideration should be given to word choice in order to produce an attention-grabbing intro sentence; think carefully about word choice and syntax before committing words onto paper or screen.
Lastly, keep in mind that the purpose of the introduction is to introduce, and whether the reader agrees or disagrees with your position, it is imperative to provide them with enough information to make an informed decision